What's your favorite color?
Our members clearly love purple—it was our most highly requested debit card color choice in 2024, with over 8,000 printed in the hue!
We instantly issued 33,476 cards in 2024. Laid out end to end, that's enough to span the length of over 31 football fields!
Commitment to Innovation and Member Experience
The way people interact with their finances is constantly evolving, and 3Rivers remains dedicated to innovation that boosts convenience, security, and service. In 2024, we introduced several enhancements and new features to our processes and services, providing members with more seamless and secure banking experiences.
We transitioned to a new phone system, which includes self-serve features that allow members to connect to the department, team member, or banking services they need faster. Our new phone system also has the ability for members to set up Voice Authentication, which acts as an added layer of security from fraudsters who may try to impersonate them when contacting us.
On that note, protecting our membership from fraud is of the utmost importance, and in 2024, we implemented updates to our solutions and processes that further safeguarded members’ personal information and accounts, preventing what could have potentially been millions of dollars lost to scammers. Verafin, our fraud detection software, helped us prevent $1.1M in losses and our debit card fraud protection system safeguarded $515,700 in potential losses.
Checking Account Concierge was also implemented in 2024. This feature makes switching direct deposits and existing bill payments from another institution over to 3Rivers fast and easy when members open a new checking account with us.
Members continued to experience convenience in banking with us throughout the year by taking advantage of scheduling appointments in advance, utilizing our digital banking services, and making use of the thousands of shared branches and ATMs in our shared networks.
Looking Ahead
As we look forward to 2025 (which marks our 90th anniversary) and beyond, our vision remains clear: to continue serving as a trusted financial partner that adapts to the ever-changing needs of our members while upholding the values that have defined 3Rivers for generations. We will continue to innovate, advocate for financial wellness, and create opportunities that help our members and communities thrive.
To our members, team members, and community partners: your loyalty and engagement in 3Rivers fuels our purpose, and we’re honored to walk alongside you in your personal, professional, and financial journeys. You have a choice in where you bank, and we thank you for choosing us.
Here’s to another year of growth, collaboration, and shared success!
3Rivers has offered neighborhood banking with a very personal touch. I’m known by name and can reach out to multiple people easily via email or phone. I feel like a person, not an account number. I switched from a big corporate bank and could not be happier!